Putting vapes in plain packaging reduces their appeal to children and could even stop them taking up vaping in the first place, a major new study has found.
Researchers discovered that removing bright colours, pictures and Latest News fancy lettering from packaging made youngsters less likely to be attracted to vaping, but did not deter adults who wanted to use vapes to quit cigarettes.
It is the first major study of its kind looking at how vaping packaging appeals to youngsters.
Research published last July found the proportion of children vaping is on the rise, with many being influenced by social media sites including TikTok.
Newer, disposable e-cigarettes are increasing in popularity, in part because they cost around £5 each and come in a wide range of colours and fruity flavours.